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European sales success for MTI Welding
Kingswinford-based joining solutions provider MTI Welding Technologies has secured more than £3.4 million in EU orders since Brexit.
The engineering firm, which services customers such as Dana and Jaguar Land Rover in the UK, has secured contracts with new clients in Italy, Hungary and Germany and is moving forward on key EU ventures whilst quoting for projects in new territories such as Turkey, Russia and Asia.
With service centres in the US, the UK and China and 10 representatives spread across central Europe, MTI have been able to successfully up-sell automation, consumables and service as by-products of welding machine sales to European customers and as a result 72 per cent of MTI’s products now go to Europe.
A key factor in MTI’s European growth has been the development of a Siemens software platform that is now the standard operating procedure for all MTI machines. After two years of research and development and £200,000 investment, the platform has given the firm significant added sales benefits, helping secure deals with well-known clients in the automotive and truck trailer industries.
A well-known German trailer manufacturer recently ordered a welding system costing in excess of €2.4 million euros that is the first to utilise new patent protected axle technology developed by MTI. With other large orders secured, including a ten year extensive sub-contract welding order for Dana, MTI are now also looking to recruit further skilled engineers to add to their 44 strong workforce based in the UK.
Managing director Richard Jones, based at MTI in First Avenue on the Pensnett Estate, said: “We have always worked with the ethos that every local buyer should have local representation, and through utilising a mix of R&D, local representation, technical knowledge and applicable patents and automation we have successfully moved into new territories, and as a result can directly invest back into the business, securing continued growth.”Back to News Listings